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In response to the marketplace, leading marketing automation vendors are expanding beyond their original goal of providing a fr...
Marketing Automation for the New Buyer's Journey
Modern B2B organizations clearly understand the merits of sales and marketing alignment. According to Act-On’s recent study, 98...
Aligning Marketing & Sales
Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most...
Email Wizardry - 5 Tactics That Will Leave You Spellbound
Blogs, whitepapers, and social content are now a crucial piece of a modern marketer’s digital strategy. With the rise of conten...
How to Create Killer Marketing Content
Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors....
4 Steps to Creating a Content Marketing Plan
Join David Fowler, Act-On's Head of Digital Compliance and Industry Relations, for this webinar to explore how Marketing Autom...
Got CRM? You Need Marketing Automation, too
This webinar is perfect for marketers who are ROI focused and looking to improve their sales enablement and lead generation per...
Marketing Automation Hacks: Act-On Edition
Today’s modern demand generation program doesn’t just generate leads; it creates higher quality and actionable prospects, accel...
Demand Gen 101
A company’s sales and marketing teams often have a complex relationship. More often than not, both teams agree that they need t...
Sales + Marketing = Increased Revenue
Most marketing automation solutions promise to align sales and marketing teams and increase your lead volume and revenue. But w...
5 Ways Nonprofits Can Get Started With Marketing Automation