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Aligning Marketing & Sales
Modern B2B organizations clearly understand the merits of sales and marketing alignment. According to Act-On’s recent study, 98...
Email Wizardry - 5 Tactics That Will Leave You Spellbound
Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most...
How to Create Killer Marketing Content
Blogs, whitepapers, and social content are now a crucial piece of a modern marketer’s digital strategy. With the rise of conten...
4 Steps to Creating a Content Marketing Plan
Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors....
Got CRM? You Need Marketing Automation, too
Join David Fowler, Act-On's Head of Digital Compliance and Industry Relations, for this webinar to explore how Marketing Autom...
Marketing Automation Hacks: Act-On Edition
This webinar is perfect for marketers who are ROI focused and looking to improve their sales enablement and lead generation per...
Demand Gen 101
Today’s modern demand generation program doesn’t just generate leads; it creates higher quality and actionable prospects, accel...
Sales + Marketing = Increased Revenue
A company’s sales and marketing teams often have a complex relationship. More often than not, both teams agree that they need t...
5 Ways Nonprofits Can Get Started With Marketing Automation
Most marketing automation solutions promise to align sales and marketing teams and increase your lead volume and revenue. But w...
Inbound & Outbound: Activate Your Dual Powered Marketing Strategy
Join Linda West, Director of Marketing and Rachel Rosin, Marketing Programs Manager, both of Act-On Software as they discuss th...