What is Demand Generation Marketing from Act-On Software

Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. But as the buyer’s journey has changed, as B2B decision makers are now a team of buyers, the one-size-fits-all lead has been dumped because it doesn’t work.

Instead, modern marketers take advantage of technology advances to adapt their strategies to engage buyers with a message that is relevant and personalized to that specific buyer, at that specific time.

As a send up to this evolution, Act-On is releasing a series of videos styled in the Big Short way of using metaphors to humorously explain Brand (awareness), Demand, Expand (customer marketing) and how marketing automation can help marketers adapt to the ever-changing buyer’s journey.

To learn more about how Act-On can help your demand generation marketing, visit: https://www.act-on.com/demand-marketing

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