The Lead Scoring Equation

As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up?

Join Act-On's Janelle Johnson and Linda West to explore the world of lead scoring. Go beyond demographics, and learn how to identify specific behavioral patterns to pinpoint likely buyers, and leverage behavior-based triggers to deliver appropriate messages to your potential customers.