Email Wizardry - 5 Tactics That Will Leave You Spellbound

Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it's moving fast, and most email programs are only scratching the surface of possibilities. The tools available today have allowed top marketers to hone this channel into a more personalized, nurturing and interactive one. Are you using those new adaptations to gain ground on your competition? The good news: you don't have to be magical or have a goliath budget to implement some genuinely cool email programs.