What is Expand Marketing from Act-On Software
It’s called customer marketing, retention marketing, or customer success marketing.
At Act-On, we see this falling in the Expand phase of marketing joining Brand (awareness) and Demand (acquisition). All three phases are important, and feed into the success of the others.
As a send up to how some people think of marketing, Act-On is releasing a series of videos styled in the Big Short way of using metaphors to humorously explain Brand, Demand, and Expand and how marketing automation can help marketers adapt to the ever-changing buyer’s journey.
To learn more about how Act-On can help you with your customer marketing, visit: https://www.act-on.com/customer-marketing