Rethink [B2B] Marketing: Account-Based Marketing Journey
ABM may be hot, but it’s far from new. In fact, it’s actually a long-established enterprise marketing tactic that focuses marketing and sales efforts on an account (rather than an individual lead). However, modern technology makes ABM accessible, scalable, and repeatable - and is delivering some tremendous results. Learn how to Rethink [B2B] Marketing and adopt account-based marketing tactics you can profit from.