2018-Turning-AI-into-ROI

In Turning AI into ROI, Act-On’s Nina Church-Adams, senior vice president of marketing, answers the questions:
* What is broken in “just” marketing automation platforms?
*What is the problem AI is solving for marketers?
*Where should teams start with AI to get real impact and growth in their business?
*What advice do you have for gaining buy-in and navigating change management relative to AI?

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