Choosing Marketing Automation: Two Must Haves that Predict Success in 15 Minutes

Evaluating marketing automation can be a daunting task. With so many vendors emphasizing their features are the ones that matter and so many options from which to choose, how do you really know what’s most important?

After nearly 10 years helping more than 5,000 organizations worldwide leverage marketing automation to more quickly grow their businesses, we’ve identified the two must-haves that — above all — drive success for any marketing automation implementation: time-to-value (TTV) and ease-of-use.