5 Trends in Marketing Resource Allocation

The world of marketing is changing, and modern agencies are following suit. The digital age has transformed the way marketers are spending money, hiring staff, and determining priorities. Successful agencies are using these changes to their advantage.

Join Troy O’Bryan of Response Capture, and Linda West of Act-On Software to explore how successful agencies are aligning with the shift in client’s needs to become long term partners that help drive revenue growth. They’ll discuss key trends in marketing resource allocation and explore how agencies can pitch new and existing services in the areas that matter most to the modern marketing team.