What is Marketing Automation?


What is Marketing Automation?

Marketers and business executives often ask this question when their fast-growing company needs to scale its marketing practices up, and they begin to research their options.

Marketing automation is software that lets marketers automate manual tasks and multi-step processes in order to:

*Save time
*Make processes more efficient and consistent
*Measure the results
*And make the results, such as leads generated or leads converted, more predictable

Marketing Automation allows you to:

- Track lead activity on your website, whether that’s visits, content downloads, video views, form completions and more
- Build and Segment Prospect Lists
- Quickly design and build email templates and landing pages
- Automate email lead nurturing

Marketing automation typically integrates with other business tools, such as your CRM, business intelligence, webinar and event management, social media, content management, email and landing page testing, and sales enablement.

And the results speak for themselves:
Did you know that 63% of companies that are outgrowing their competitors are using marketing automation?

Wondering if your business is ready for marketing automation? Take our interactive marketing automation assessment and find out today: http://interactive.act-on.com/assessment/are-you-ready-for-marketing-automation

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At Act-On, we love marketing as much as you do. We are a marketing automation company with a passion for helping you, the marketer, do the best work of your career. As a mark of our innovation, we created the only workspace that powers the customer experience from end-to-end. From brand awareness and demand generation, to retention and loyalty, our technology enables all marketers to drive better business outcomes. Our platform is built with powerful capabilities to help you deliver results quickly - without the need for a dedicated IT resource. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!”