Lead Nurturing Essentials

Lead nurturing is the process B2B marketers use to build relationships with these prospects, even when they are not yet ready to buy, in order to win their business when they are ready to buy.
Learn the essentials of planning and building a lead nurturing program. This includes lead marketing lifecycles, demographic, persona, and behavioral segmentation, tips and tricks for building a successful program, and lead qualification (lead scoring).

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