Aligning Marketing and Sales
Modern B2B organizations clearly understand the merits of sales and marketing alignment. According to Act-On’s recent study, 98% of those surveyed say that alignment is actually critical to business success and there is a clear relationship between alignment and revenue performance. But alignment isn’t about what you’ve got…it’s about how you use it. While the people and processes play a major role in successful alignment, the use of technology cannot be understated.