Is Your Demand Gen Playbook Outdated?
When it comes to determining your demand generation playbook, one-size does not fit all. Every company is unique with varying factors affecting their demand gen model such as size, geography, industry and most importantly – rate of growth. One of the biggest mistakes you can make is selecting the wrong playbook for your company or failing to realize when it’s time to change your plays.
So how do you know which playbook is right for you? Join Kevin Bobowski, VP of Demand Generation at Act-On Software as he defines the process for identifying your growing pains, and developing solutions for how adapt your demand gen model as your business scales.