Stop Treating Today's Lead Like it's 2004

Skip Miller, President of M3 Learning and Janelle Johnson, Director of Demand Generation at Act-On, take an in-depth look at the relationship between Sales and Marketing, and what happens when new leads are acquired in today's lead generation process. Learn how to define your process for creating leads and passing them over to Sales, and how to ensure they are using new tactics to qualify and disqualify leads once the transition takes place.