What Is Brand Marketing Video From Act-On
Too often, today’s marketer is defined as a demand marketer, or the function of generating the demand that sales then takes and closes.
At Act-On, we see the marketing discipline segmented in three key areas: Brand, Demand and Expand.
Marketing is more than just acquisition of net new leads. This kind of oversimplification short changes what marketers are doing across the entire buyer’s journey.
As a send up to this generalization, Act-On is releasing a series of videos styled in the Big Short way of using metaphors to humorously explain Brand, Demand Expand and how marketing automation can help marketers adapt to the ever-changing buyer’s journey.
To learn how marketing automation can help with your brand marketing, visit: https://www.act-on.com/brand-marketing/